This is the place to start. Much of what you will learn in this area will help you both in the marketing and business side of your practice. Getting staff buy in and setting a foundation for the concepts you will learn along the way is important. The core principles for the program are listed here and they will teach you how to make sure that as you grow your practice will be able to handle the new patient flow and the increased need for communication with the medical community. Simple items such as basic communication with the MD, creating a database of MD contacts, how to maintain control of the process without getting overloaded, specific Action Steps to get maintain growth and the MAGIC LANGUAGE to use to get MDs to refer.